In June 2024, West Lothian Leisure asked Cunningly Good Group to raise awareness of their new Padel tennis court at Xcite Bathgate.

Padel is a fast-paced, social racquet sport that is often described as a mix between tennis and squash. Predominantly played as doubles, Padel is suitable for anyone to play and it’s easy to learn the basic skills.

Our campaign team developed a strong visual multi-channel digital campaign that to make the most of the school holidays, Wimbledon Championships, Paris Olympics and European Padel Championships to raise awareness of the sport locally and drive court bookings.

Over the 12 week campaign, advance bookings for the state of the art court had increased.