The University of Dundee is one of the providers of a major new programme of Graduate Apprenticeships launched by Skills Development Scotland (SDS).

The Cunningly Good group were brought on board to help develop and deliver an integrated campaign. In focus was  increasing the University of Dundee’s number of enrolments.  However they also want to create strong engagement with the primary target market for Graduate Apprenticeships.

Our Perth based design agency developed a creative campaign concept that played on the time investment in a graduate apprenticeship (20%). Our marketing agency used the hashtag #MakeItCount8020 as a reference for the campaign and an unofficial call to action.

Our design agency designed and supplied a range of branded gifts, pop up banners, leaflets and adverts. These supported the campaign with clear ‘Make it Count’ messaging. In addition also adhered to the university’s strict brand guidelines with regards to use of imagery, brand colours and fonts. A series of digital infographics were also developed to support the campaign execution online via the university’s official social media channels.